learning journeys
a client requested feature
note: to read the founding story of katalista, start here.
a recurring demand from katalista (b2b) customers was the possibility of curating, bundling and recommending content that the company chose.
at the beginning of 2023 we resolved this by creating the journeys functionality – sets of contents curated by individuals or companies.
the feature also became a way for the company to recognize and give visibility to talents.
a client requested feature
note: to read the founding story of katalista, start here.
a recurring demand from katalista (b2b) customers was the possibility of curating, bundling and recommending content that the company chose.
at the beginning of 2023 we resolved this by creating the journeys functionality – sets of contents curated by individuals or companies.
the feature also became a way for the company to recognize and give visibility to talents.
a client requested feature
note: to read the founding story of katalista, start here.
a recurring demand from katalista (b2b) customers was the possibility of curating, bundling and recommending content that the company chose.
at the beginning of 2023 we resolved this by creating the journeys functionality – sets of contents curated by individuals or companies.
the feature also became a way for the company to recognize and give visibility to talents.
a client requested feature
note: to read the founding story of katalista, start here.
a recurring demand from katalista (b2b) customers was the possibility of curating, bundling and recommending content that the company chose.
at the beginning of 2023 we resolved this by creating the journeys functionality – sets of contents curated by individuals or companies.
the feature also became a way for the company to recognize and give visibility to talents.
what
ux/ui, pm
what
ux/ui, pm
when
2023
when
2023
content ≠ journey
the first challenge for the design was to identify the journeys with a card which was different from the default content card.
furthermore, to present the journey in detail, we needed to create a series of variants of existing components and special transition screens to guide users.
content ≠ journey
the first challenge for the design was to identify the journeys with a card which was different from the default content card.
furthermore, to present the journey in detail, we needed to create a series of variants of existing components and special transition screens to guide users.
content ≠ journey
the first challenge for the design was to identify the journeys with a card which was different from the default content card.
furthermore, to present the journey in detail, we needed to create a series of variants of existing components and special transition screens to guide users.
content ≠ journey
the first challenge for the design was to identify the journeys with a card which was different from the default content card.
furthermore, to present the journey in detail, we needed to create a series of variants of existing components and special transition screens to guide users.
flow
but what proved really hard was providing clarity to users at every point in the flow:
on the journey screen, on a content that is part of the journey, when going to the next one...
we tested several versions internally and with real users until we reached a straightforward flow.
the screens above show the moment of transition from one content to the next one.
and here is an interactive prototype of a demo journey.
flow
but what proved really hard was providing clarity to users at every point in the flow:
on the journey screen, on a content that is part of the journey, when going to the next one...
we tested several versions internally and with real users until we reached a straightforward flow.
the screens above show the moment of transition from one content to the next one.
and here is an interactive prototype of a demo journey.
flow
but what proved really hard was providing clarity to users at every point in the flow:
on the journey screen, on a content that is part of the journey, when going to the next one...
we tested several versions internally and with real users until we reached a straightforward flow.
the screens above show the moment of transition from one content to the next one.
and here is an interactive prototype of a demo journey.
flow
but what proved really hard was providing clarity to users at every point in the flow:
on the journey screen, on a content that is part of the journey, when going to the next one...
we tested several versions internally and with real users until we reached a straightforward flow.
the screens above show the moment of transition from one content to the next one.
and here is an interactive prototype of a demo journey.
‘where we left’
as the journey can be long and take weeks for the user to complete, it was essential to also create an easy and quick way to resume a journey in progress.
to do this, we displayed a compact journey card with the heading ‘where we left’ on the top of the home screen.
‘where we left’
as the journey can be long and take weeks for the user to complete, it was essential to also create an easy and quick way to resume a journey in progress.
to do this, we displayed a compact journey card with the heading ‘where we left’ on the top of the home screen.
‘where we left’
as the journey can be long and take weeks for the user to complete, it was essential to also create an easy and quick way to resume a journey in progress.
to do this, we displayed a compact journey card with the heading ‘where we left’ on the top of the home screen.
‘where we left’
as the journey can be long and take weeks for the user to complete, it was essential to also create an easy and quick way to resume a journey in progress.
to do this, we displayed a compact journey card with the heading ‘where we left’ on the top of the home screen.
shareable certificate
upon completing a journey, the user received a shareable card with details of the completed journey.
the journey feature wasn’t a user adoption or customer revenue success per se, but it was very meaningful on katalista’s search for product-market fit.
this was our first step towards gamification and social, something we would experiment with more aggressively in the following experiments and would end up becoming the startup’s pivoting direction.
shareable certificate
upon completing a journey, the user received a shareable card with details of the completed journey.
the journey feature wasn’t a user adoption or customer revenue success per se, but it was very meaningful on katalista’s search for product-market fit.
this was our first step towards gamification and social, something we would experiment with more aggressively in the following experiments and would end up becoming the startup’s pivoting direction.
shareable certificate
upon completing a journey, the user received a shareable card with details of the completed journey.
the journey feature wasn’t a user adoption or customer revenue success per se, but it was very meaningful on katalista’s search for product-market fit.
this was our first step towards gamification and social, something we would experiment with more aggressively in the following experiments and would end up becoming the startup’s pivoting direction.
shareable certificate
upon completing a journey, the user received a shareable card with details of the completed journey.
the journey feature wasn’t a user adoption or customer revenue success per se, but it was very meaningful on katalista’s search for product-market fit.
this was our first step towards gamification and social, something we would experiment with more aggressively in the following experiments and would end up becoming the startup’s pivoting direction.