design: less but better options, in visual cards with key decision-making info
during potential user interviews, participants frequently mentioned that they would like to study more, but lacked the time. however, further questioning revealed that they often spent extended periods of time on social media or streaming platforms.
interviews also revealed diverse format preferences; for example, some users preferred podcasts, while others preferred video.
the app's home screen design built on these insights:
1. to avoid overwhelming users with too many choices, the main screen displays only three recommendations tailored to the user’s stated work challenge.
2. the visual design was referenced in popular streaming and social media platforms, making the learning content more engaging and desirable than traditional office-style learning systems.
3. the content card design is meticulously crafted, presenting essential information such as author/source, format, duration, and price (usually free) in a clear and hierarchical manner.