about me
co-founder, head of product and design at katalista.
looking back, my professional journey has four major stepping stones:
1. the laws of good design
trained as an architect, i first had to master the form of visual design – typography, gestalt, layout…
i did this studying modernism with a team of young designers at my first studio: nu, where we designed and developed websites and webapps (2006–2011).
2. design as speech
then i realized that great design is in the differences – not the generic ‘good form’, but the form that best solves a particular problem and expresses a specific project, client, discourse.
i developed this approach while leading a design team at bamboo magazine (2010–2017) and at my second studio – lógos, where we designed from signage and print to brand and digital (2012–2021).
about me
co-founder, head of product and design at katalista.
looking back, my professional journey has four major stepping stones:
1. the laws of good design
trained as an architect, i first had to master the form of visual design – typography, gestalt, layout…
i did this studying modernism with a team of young designers at my first studio: nu, where we designed and developed websites and webapps (2006–2011).
2. design as speech
then i realized that great design is in the differences – not the generic ‘good form’, but the form that best solves a particular problem and expresses a specific project, client, discourse.
i developed this approach while leading a design team at bamboo magazine (2010–2017) and at my second studio – lógos, where we designed from signage and print to brand and digital (2012–2021).
about me
co-founder, head of product and design at katalista.
looking back, my professional journey has four major stepping stones:
1. the laws of good design
trained as an architect, i first had to master the form of visual design – typography, gestalt, layout…
i did this studying modernism with a team of young designers at my first studio: nu, where we designed and developed websites and webapps (2006–2011).
2. design as speech
then i realized that great design is in the differences – not the generic ‘good form’, but the form that best solves a particular problem and expresses a specific project, client, discourse.
i developed this approach while leading a design team at bamboo magazine (2010–2017) and at my second studio – lógos, where we designed from signage and print to brand and digital (2012–2021).
parenthood made me co-author of children’s book l de livro (↑) and my work at bamboo led me to co-author espaço em obra (↓).
parenthood made me co-author of children’s book l de livro (↑) and my work at bamboo led me to co-author espaço em obra (↓).
parenthood made me co-author of children’s book l de livro (↑) and my work at bamboo led me to co-author espaço em obra (↓).
3. programmed design
driven by an obsession with clocks and calendars, i learned to design data driven and interactive graphics with code.
3. programmed design
driven by an obsession with clocks and calendars, i learned to design data driven and interactive graphics with code.
3. programmed design
driven by an obsession with clocks and calendars, i learned to design data driven and interactive graphics with code.
4. design, product, business
as a startup co-founder and product + design leader, i came to see design as a tool to solve users’ problems in a way that creates value for the business.
what’s next?
4. design, product, business
as a startup co-founder and product + design leader, i came to see design as a tool to solve users’ problems in a way that creates value for the business.
what’s next?
4. design, product, business
as a startup co-founder and product + design leader, i came to see design as a tool to solve users’ problems in a way that creates value for the business.
what’s next?
selected clients
adding nu and lógos, i’ve worked for 200+ clients and led 300+ projects in visual identity, editorial, interaction, signage and exhibition design.
selected clients
adding nu and lógos, i’ve worked for 200+ clients and led 300+ projects in visual identity, editorial, interaction, signage and exhibition design.
selected clients
adding nu and lógos, i’ve worked for 200+ clients and led 300+ projects in visual identity, editorial, interaction, signage and exhibition design.
various
ambev, xp (↑), sulamérica, alumni, sicredi.
arts / culture
sesc, japan house, museu da imagem e do som sp, flip, dia mundial da criatividade, bienal de arquitetura sp (↓), galeria almeida e dale, maria bonomi, claudia andujar, jorge bodanzky, 5 a seco.
various
ambev, xp (↑), sulamérica, alumni, sicredi.
arts / culture
sesc, japan house, museu da imagem e do som sp, flip, dia mundial da criatividade, bienal de arquitetura sp (↓), galeria almeida e dale, maria bonomi, claudia andujar, jorge bodanzky, 5 a seco.
various
ambev, xp (↑), sulamérica, alumni, sicredi.
arts / culture
sesc, japan house, museu da imagem e do som sp, flip, dia mundial da criatividade, bienal de arquitetura sp (↓), galeria almeida e dale, maria bonomi, claudia andujar, jorge bodanzky, 5 a seco.
editorial
portfolio penguin (↑), companhia das letras, sesc, carambaia, bei, ftd, bamboo.
architecture / design
pierre junod, portobello, dpot, idea zarvos!, porte, instituto urbem, asbea, loebcapote, brasil arquitetura, mmbb, sp design weekend (↓).
editorial
portfolio penguin (↑), companhia das letras, sesc, carambaia, bei, ftd, bamboo.
architecture / design
pierre junod, portobello, dpot, idea zarvos!, porte, instituto urbem, asbea, loebcapote, brasil arquitetura, mmbb, sp design weekend (↓).
editorial
portfolio penguin (↑), companhia das letras, sesc, carambaia, bei, ftd, bamboo.
architecture / design
pierre junod, portobello, dpot, idea zarvos!, porte, instituto urbem, asbea, loebcapote, brasil arquitetura, mmbb, sp design weekend (↓).
selected awards and exhibitions
2022
latin america design awards
2021
brasil design awards
2019
jabuti award finalist
2018
meca intro exhibition
2017
12ª bienal adg
2015
11ª bienal adg
2014
if design award
society for news design
2013
10ª bienal adg
quebra cabeça exhibition
selected awards and exhibitions
2022
latin america design awards
2021
brasil design awards
2019
jabuti award finalist
2018
meca intro exhibition
2017
12ª bienal adg
2015
11ª bienal adg
2014
if design award
society for news design
2013
10ª bienal adg
quebra cabeça exhibition
selected awards and exhibitions
2022
latin america design awards
2021
brasil design awards
2019
jabuti award finalist
2018
meca intro exhibition
2017
12ª bienal adg
2015
11ª bienal adg
2014
if design award
society for news design
2013
10ª bienal adg
quebra cabeça exhibition