info

about me

co-founder, head of product and design at katalista.

looking back, my professional journey has four major stepping stones:

1. the laws of good design
trained as an architect, i first had to master the form of visual design – typography, gestalt, layout… 

i did this studying modernism with a team of young designers at my first studio: nu, where we designed and developed websites and webapps (2006–2011).

2. design as speech
then i realized that great design is in the differences – not the generic ‘good form’, but the form that best solves a particular problem and expresses a specific project, client, discourse.

i developed this approach while leading a design team at bamboo magazine (2010–2017) and at my second studio – lógos, where we designed from signage and print to brand and digital (2012–2021).

parenthood made me co-author of children’s book l de livro and my work at bamboo led me to co-author espaço em obra.

3. programmed design
driven by an obsession with clocks and calendars, i learned to design data driven and interactive graphics with code.

this path led me to design a watch for prestigious swiss brand pierre junod and a solo exhibition of four unique clocks at meca.

4. design, product, business
as a startup co-founder and product + design leader, i came to see design as a tool to solve users’ problems in a way that creates value for the business.

what’s next?