investment event
a face for world’s largest investment event
expert is an investment event organized by xp, brazilian investment giant.
in 2019, their agency invited my studio to create the event’s visual identity, to be used on all event graphics, invites, ads, hotsites, etc.
a face for world’s largest investment event
expert is an investment event organized by xp, brazilian investment giant.
in 2019, their agency invited my studio to create the event’s visual identity, to be used on all event graphics, invites, ads, hotsites, etc.
a face for world’s largest investment event
expert is an investment event organized by xp, brazilian investment giant.
in 2019, their agency invited my studio to create the event’s visual identity, to be used on all event graphics, invites, ads, hotsites, etc.
a face for world’s largest investment event
expert is an investment event organized by xp, brazilian investment giant.
in 2019, their agency invited my studio to create the event’s visual identity, to be used on all event graphics, invites, ads, hotsites, etc.
what
brand design
what
brand design
when
2019
when
2019
team
grey, maria fraga
team
grey, maria fraga
the raising x concept
the identity came from the event tagline: ‘para quem abre caminhos’, which translates to ‘for pathfinders’.
an ‘x’, referring to xp, was extruded in an ascending movement, emphasized by the vivid gradient finishing in white against the black background.
this ‘extruded x’ was a flexible element to be used in different angles and sizes, adapting to every media.
the raising x concept
the identity came from the event tagline: ‘para quem abre caminhos’, which translates to ‘for pathfinders’.
an ‘x’, referring to xp, was extruded in an ascending movement, emphasized by the vivid gradient finishing in white against the black background.
this ‘extruded x’ was a flexible element to be used in different angles and sizes, adapting to every media.
the raising x concept
the identity came from the event tagline: ‘para quem abre caminhos’, which translates to ‘for pathfinders’.
an ‘x’, referring to xp, was extruded in an ascending movement, emphasized by the vivid gradient finishing in white against the black background.
this ‘extruded x’ was a flexible element to be used in different angles and sizes, adapting to every media.
the raising x concept
the identity came from the event tagline: ‘para quem abre caminhos’, which translates to ‘for pathfinders’.
an ‘x’, referring to xp, was extruded in an ascending movement, emphasized by the vivid gradient finishing in white against the black background.
this ‘extruded x’ was a flexible element to be used in different angles and sizes, adapting to every media.
manual and templates
we created the identity, but all the actual visual matter was produced by grey, other agencies and xp themselves.
therefore, we had to put together a detailed identity manual and a lots of templates – presentations, posters, break screens, etc. for all the different teams to use.
manual and templates
we created the identity, but all the actual visual matter was produced by grey, other agencies and xp themselves.
therefore, we had to put together a detailed identity manual and a lots of templates – presentations, posters, break screens, etc. for all the different teams to use.
manual and templates
we created the identity, but all the actual visual matter was produced by grey, other agencies and xp themselves.
therefore, we had to put together a detailed identity manual and a lots of templates – presentations, posters, break screens, etc. for all the different teams to use.
manual and templates
we created the identity, but all the actual visual matter was produced by grey, other agencies and xp themselves.
therefore, we had to put together a detailed identity manual and a lots of templates – presentations, posters, break screens, etc. for all the different teams to use.
xp investment guide
the only graphic piece we actually managed to design from start to finish was an investment manual, a booklet to be distributed as a gift to participants.
it was a clean, clear application of the visual identity, with texts, tables and graphics about each investment type.
xp investment guide
the only graphic piece we actually managed to design from start to finish was an investment manual, a booklet to be distributed as a gift to participants.
it was a clean, clear application of the visual identity, with texts, tables and graphics about each investment type.
xp investment guide
the only graphic piece we actually managed to design from start to finish was an investment manual, a booklet to be distributed as a gift to participants.
it was a clean, clear application of the visual identity, with texts, tables and graphics about each investment type.
xp investment guide
the only graphic piece we actually managed to design from start to finish was an investment manual, a booklet to be distributed as a gift to participants.
it was a clean, clear application of the visual identity, with texts, tables and graphics about each investment type.