investment event

a face for world’s largest investment event

expert is an investment event organized by xp, brazilian investment giant.

in 2019, their agency invited my studio to create the event’s visual identity, to be used on all event graphics, invites, ads, hotsites, etc.

what

brand design

what

brand design

when

2019

when

2019

team

grey, maria fraga

team

grey, maria fraga

the raising x concept

the identity came from the event tagline: ‘para quem abre caminhos’, which translates to ‘for pathfinders’.

an ‘x’, referring to xp, was extruded in an ascending movement, emphasized by the vivid gradient finishing in white against the black background.

this ‘extruded x’ was a flexible element to be used in different angles and sizes, adapting to every media.

manual and templates

we created the identity, but all the actual visual matter was produced by grey, other agencies and xp themselves.

therefore, we had to put together a detailed identity manual and a lots of templates – presentations, posters, break screens, etc. for all the different teams to use.

xp investment guide

the only graphic piece we actually managed to design from start to finish was an investment manual, a booklet to be distributed as a gift to participants.

it was a clean, clear application of the visual identity, with texts, tables and graphics about each investment type.