architecture event

a constructive, modular id

we created the visual identity for the 11st são paulo architecture biennial.

the theme ‘em projeto’ (in project) and the curatorial proposal of a series of actions and installations more than a single exhibition led us to adopt a principle of physical ‘applicability’ of the identity in the city and buildings.

the identity was derived from a custom typography made from folded paper and vibrant neon pink.

din a-format sheets were divided in a simple 4x4 grid and then cut and folded to generate the letter forms, highlighting the type construction process.

what

visual identity

what

visual identity

when

2016

when

2016

team

alice viggiani, bruno araújo

team

alice viggiani, bruno araújo

the logo system

the folded paper alphabet was abstracted to a graphic version for digital and printed use.

to identify the event, we created a series of logos to use according to context: from the simple ‘11ª’ inside the event to the complete title-plus-theme version.

alphabets and textures

to support all kinds of different media and technical resources, we made a series of variations of the original alphabet: color, line, image fill, etc.

for budget reasons, our work took place several months before the actual event, so the identity was detailed in a short manual for other studios to eventually use it.

templates

we also designed a series of templates for the biennial team to use in the months leading to the event – business cards, research files, presentations, animated mail signatures, social media, etc.

part of the fun of the project was deriving each graphic piece’s grid and layout from the basic 4x4 typeface grid.

in the business cards for instance (top left), each person had the text in a layout that enabled them to fold the card and form the initial of their name.

the event poster

as a last design of an actual graphic piece, we made this general poster celebrating the event.

the theme – em projeto – is gradually constructed, emphasizing the typeface as a process.

the execution of the event graphic design, one year later, was eventually took on by studio alles blau, and greatly so – it was even awarded a bonze in latin america design award.

you can check how things turned out in their website.