the final sprint
sometime in 2015 a budget cut ended with the pantone color that changed every month and marked bamboo.
in 2016 we proposed a major revision of the design with a reinstalling of the pantone, but now only on the cover and one single signature, the central 16 pages; we also revised the colors, exploring more the neon and metallic palettes.
these simple changes led to a really stimulating phase: the central 16 pages became the heart of each issue, concentrating the main features; also, the scarcity of the pantone color led us to a much more exuberant and experimental use in the pages it was available, frequently overlapping it with cmyk colors to get even richer results.
overall, bamboo was an incredible ride and i am deeply thankful for it. it taught me a ton about design and print, but also about deadlines, errors, managing designers and stakeholders, communicating a vision and inspiring a team around it, and above all about the power of small improvements month after month, issue after issue.
bamboo’s design was recognized in multiple graphic design biennials in brazil, the society for news design in the usa and the if communication design award in germany. it was also instrumental in attracting talent, content and advertising.