course platform

a course platform mvp that led to katalista

creative card was an alpha version for katalista.

it was basically a wordpress mvp of a b2b course discount platform, built for our first corporate client while we figured out what the second version should be.

it’s users were employees looking to progress in their careers, and their main declared obstacle was lack of time to learn and develop their skills.

the main outcome was to prove there was demand in such a category and that the team could execute, which were enough to raise the first angel investment.

what

ux/ui design

what

ux/ui design

when

2021

when

2021

kr

raising funds

kr

raising funds

the research insight: do people really lack time?

in user interviews, we would listen again and again about how ‘lack of time’ was the main obstacle to studying more.

on the other hand, when asked about their free time habits, the same people would frequently sink a lot of time in netflix shows and social media.

in a behavioral design sense, it became clear that our role was to try to nudge users into using more of their free time to study.

duration filters with leisure labels

the way we tried to incentivize studying habits was by lowering the apparent barriers, particularly lack of time.

we did this using the user navigation flow, ux writing and visual design:

1. emphasized course duration in the search filters and in the course card design;

2. duration ranges labeled with leisure activities (eg: ‘cinema’ for courses up to 2 hours).

decision-making oriented course page

on the course details page, we tried to show the main decision making information: description, format, duration, and price – emphasis on creative card’s discount.

further down the page, undecided users could find more about the school, teachers, and find related courses.

before development we user tested the ux and ui with an information rich prototype, which you can check here.

although in was a great experience to design creative card, it lead us to raise funds and quickly replace it for katalista – which took on its insights and developed way further as a product.